Beverage alcohol ecommerce has become an increasingly important retail channel across the globe. Across 10 core markets that represent over 90% of total alcohol ecommerce value ( (Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK, and the US), the value of alcohol ecommerce will have increased by 42% in 2020. In comparison, alcohol ecommerce value in those markets grew by 11% in 2019.
IWSR dives deeper into the drivers and evolution of the UK’s alcohol ecommerce channel.
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