07/08/2025
Behind the headlines: Bevtrac 2025 Wave 1
Shifting spend, rising Gen Z engagement, and mixed market confidence
IWSR COO Consumer Insights, Richard Halstead, explores the deeper context, complexities, and underlying data behind the key headlines from the latest Bevtrac release.
The above analysis reflects IWSR data from the 2025 data release. For more in-depth data and current analysis, please get in touch.
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