24/10/2024
IWSR Speakeasy: Premiumisation and the New Consumer
IWSR's video series, IWSR Speakeasy, features experts in conversation on the latest industry trends
IWSR’s newly launched video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.
This month’s conversation focuses on the emergence of a new premium consumer, and what it means for brand owner strategies. You can watch the video below.
The discussion is based on analysis from our latest ebook: The New Codes of Premiumisation.
You can read the full ebook here.
The above analysis reflects IWSR data from the 2024 data release. For more in-depth data and current analysis, please get in touch.
CATEGORY: All | MARKET: All | TREND: Premiumisation |
Related
Premiumisation is slowing – but there’s a counter-trend
IWSR analyses the evolution and future of premiumi...
Where next for premium gin?
IWSR analysis shows that the long-running premium ...
Key US states for American whiskey are softening – why?
New data from IWSR US Navigator shows shifts in Am...
Head office
IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
Quick links
Policies
