US Bartender Strategic Study

Delve inside the mind of the bartender

The role of the bartender is powerful when influencing consumer choices and driving future drink trends:

This new unique study gets inside the mind of the bartender, at an account and city-level, to understand current influences driving the on-premise.

  • Unrivalled qualitative interviews directly in person with bartenders
  • 15 US cities covered, across multiple location tiers, from craft to neighbourhood bars
  • Annual tracker to capture seasonality and, over time, macro and micro trends
  • Cocktail menu analysis segmented by account type and city
  • On-premise metrics for total US and per city

Learn from this study:

  •  What motivates bartenders and how do they influence category and cocktail trends?
  •  What are the top brands they recommend and why?
  •  What are consumers asking for and does it vary regionally?
  •  How do menus and category share vary by account type across key cities in the US?
  •  What are the city category and brand trends and what are the regional nuances?

U.S. Cities Covered:

  1. Atlanta, GA
  2. Austin, TX
  3. Boston, MA
  4. Chicago, IL
  5. Dallas, TX
  6. Denver, CO
  7. Detroit, MI
  8. Los Angeles, CA
  9. Miami, FL
  10. Nashville, TN
  11. New York, NY
  12. Philadelphia, PA
  13. Portland, OR
  14. San Francisco, CA
  15. Washington, DC

To purchase or learn more, email:


You may also be interested in reading:

Changing millennial preferences drive packaging innovation and on-site experiences at US wineries

Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US

US distilleries entering American single malt whiskey category at increasing rate


Sign up to receive IWSR's Industry Insights

  • Cities Covered:
  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Denver, CO
  • Detroit, MI
  • Los Angeles, CA
  • Miami, FL
  • Nashville, TN
  • New York, NY
  • Philadelphia, PA
  • Portland, OR
  • San Francisco, CA
  • Washington, DC

Stay in the front

Get report updates, latest news and industry insights straight into your inbox