Strategic Studies

US Bartender Strategic Study

Delve inside the mind of the bartender

The role of the bartender is powerful when influencing consumer choices and driving future drink trends:

This new unique study gets inside the mind of the bartender, at an account and city-level, to understand current influences driving the on-premise.

  • Unrivalled qualitative interviews directly in person with bartenders
  • 15 US cities covered, across multiple location tiers, from craft to neighbourhood bars
  • Bi-annual tracker to capture seasonality and, over time, macro and micro trends
  • Cocktail menu analysis segmented by account type and city
  • On-premise metrics for total US and per city

Learn from this study:

  •  What motivates bartenders and how do they influence category and cocktail trends?
  •  What are the top brands they recommend and why?
  •  What are consumers asking for and does it vary regionally?
  •  How do menus and category share vary by account type across key cities in the US?
  •  What are the city category and brand trends and what are the regional nuances?

 

To purchase or learn more, email: enquiries@theiwsr.com

U.S. Cities Covered:

  1. Atlanta, GA
  2. Austin, TX
  3. Boston, MA
  4. Chicago, IL
  5. Dallas, TX
  6. Denver, CO
  7. Detroit, MI
  8. Los Angeles, CA
  9. Miami, FL
  10. Nashville, TN
  11. New York, NY
  12. Philadelphia, PA
  13. Portland, OR
  14. San Francisco, CA
  15. Washington, DC

 

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US distilleries entering American single malt whiskey category at increasing rate

 

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To purchase or learn more, email: enquiries@theiwsr.com

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