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The IWSR Global Trends Report

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The IWSR Global Trends report is a digest of the latest trends in the world of alcoholic drinks, which enables you to get the story behind the numbers and identify potential opportunities.


Use this report to discover:

  • Key trends by region, country, category and brand
  • Developing and potential future trends and where the biggest opportunities lie
  • Which trends are spreading worldwide and which are regionally specific
  • The consumer habits and demand which are driving the market
  • How economic and political factors affect market performance
  • Which product innovations and launches are gaining the most traction

World Trends Presentations

Book the IWSR to present a world trends overview to you and your team, and gain an insight into the global markets and your categories and regions of interest.

Want to know more?

For sales enquiries, contact Graziella Jeffery

Graziella Jeffery, Business Development Director

Graziella has a very strong international background which is a prerequisite when dealing with a global market like the wine and spirits industry.

She is French Italian, and has also lived in Spain. She has travelled extensively to meet clients in Europe and the US when she used to work in the pharmaceutical industry as an account manager selling syndicated research and consultancy to international companies.

Email: graziella@theiwsr.com
Telephone: +44 (0)20 7689 6834

For research enquiries, contact Guy Shingles

Guy Shingles, Global Innovations and Trend Consultant

Guy’s enthusiasm for languages and travel has seen him live at various times in Aix-en-Provence, Barcelona and Luxembourg. This same passion led him to the IWSR, where his focus currently lies on Central America and Portugal.


After graduating in French and Spanish at the University of Bristol, Guy undertook a stage at the European Commission’s Directorate for Translation before gaining hands-on experience in a wide range of industries during four years spent as a management consultant. It was during this period that a keen interest in wine and spirits led Guy to achieve the WSET Level 2 award.


Outside the office he enjoys a wide range of sports, including squash, climbing and skiing. Other less energetic pursuits include photography and playing the acoustic guitar.

Email: guy@theiwsr.com
Telephone: +44 (0)20 7689 6841

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