Legal Cannabis Poses a Long-Term Risk

IWSR press release preview

Discover the IWSR's latest press release on legal cannabis, and learn more on why cannabis is said to be providing new opportunities for the global beverage alcohol industry as marijuana acceptance expands.


This is a preview of our full press release. You can continue to read more on the Press Releases page of our website.


New York, NY – Though legal cannabis is currently only a fraction of comparable alcohol sales, a newly published study shows that the risk to beverage alcohol is expected to expand as cannabis acceptance and consumption grows, particularly among beer and spirits drinkers. The report also notes that Millennial consumers represent 45% of ‘dualists’ (those who consume both cannabis and alcohol), which is a sobering statistic for beverage alcohol companies who are trying to capture long-term share of mind and wallet among this important demographic.

The U.S. cannabis industry has seen an explosion of growth within the past few years – 10 states have now approved adult recreational usage of cannabis products and 34 states have approved cannabis for medicinal purposes.

“Our research shows that up to 40% of adults 21 and over consume cannabis in states where it’s legal. Cannabis presents substantial opportunities across consumer industries, including new occasions that alcohol cannot and will not play,” said Jessica Lukas, vice-president, BDS Analytics.

The report notes that cannabis and alcohol are different, and not every dollar spent on legal cannabis is a dollar taken from alcohol. Nonetheless, it warns that it is critical for beverage alcohol companies to prepare today to meet consumers’ needs as these markets continue to mature and overlap.


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Press contact:
Greg Cohen – greg.cohen@theiwsr.com, +1 917 714 8237

Carrie Booze, North 6th Agency (for BDS Analytics) – bdsanalytics@n6a.com, +1 212 334 9753 ext. 142

Other enquiries: For information on how to purchase this report, please contact: enquiries@theiwsr.com

Press contact: Greg Cohen – greg.cohen@theiwsr.com, +1 917 714 8237
Carrie Booze, North 6th Agency (for BDS Analytics) – bdsanalytics@n6a.com, +1 212 334 9753 ext. 142
Other enquiries: For information on how to purchase this report, please contact: enquiries@theiwsr.com


About the IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the ‘why’ behind the numbers.

About BDS Analytics

Headquartered in Boulder, CO, BDS Analytics provides businesses with comprehensive, actionable and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market by producing insights from dispensary point-of-sale systems through its market-leading GreenEdgeTM platform, driving consumer research with its Cannabis Insights Group, and generating market-wide cannabis industry financial projections through its Industry Intelligence Group. To learn more about how you can utilize BDS Analytics’ superior market research, please visit www.bdsanalytics.com.

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