We track what’s consumed in over 160 markets: we triangulate data from multiple sources, including shipment data from brand owners, local offices, distributors and importers, along with trade and industry associations, store checks, and online price collections.
IWSR’s team of researchers spend time in market speaking with key industry players. Our global network gives us a clearer picture of what is actually being sold in each country, not merely shipped. This includes activity in unofficial cross-border channels.
Our consumer research division carries out hundreds of thousands of consumer interviews every year. We also use machine learning to cross-reference market data, for a more complete picture of industry challenges and opportunities.
IWSR also manages the longest-running global wine consumer survey, giving you exclusive insight into worldwide consumer trends and attitudes.
IWSR’s proprietary market data from the past 50+ years is the foundation for our forecast models. We model our 5-year forecasts by incorporating market data with consumer insights, macroeconomic drivers and the latest AI-enabled machine learning. Our forecasting team work closely with our market experts to validate the model with regulatory, supply chain and other local market factors.
IWSR is the key to helping drinks brand owners understand what’s happening in global markets, the drivers of change, how markets will evolve, and what strategies to adopt.
IWSR is the global authority on beverage alcohol data, analytics and insight.
| International spirits company
Chief Operating Officer Research and Operations
Chief Operating Officer Consumer Insights and Custom Analytics
Chief Data Officer
Head of Operations – Research
Research Director – Central and South America
Head of Research – EMEA
Research Director – East Europe and CIS
Research Director – Africa and Middle East
Research Director – Western Europe
Research Director – North America
Head of Research – APAC
Research Director - Greater China
Data Governance Manager
Senior Pricing Manager
Data Pooling Manager
Senior Data Scientist
Chief Operating Officer Research and Operations
Emily Neill is COO of Research & Operations at IWSR, bringing extensive experience in research and market insights across the global consumer goods industry. Her expertise spans industry research, data analytics and forecasting, market insights and BI product development.
Previously CEO of Canadean (Globaldata Consumer), Emily joined IWSR in March 2018 and leverages her wide-ranging expertise to drive strategic initiatives and operational excellence.
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
Chief Data Officer
Andy Noble is Chief Data and Product Officer at IWSR, bringing over 25 years of experience from data product leadership roles across multiple industries. This multi-faceted background of building and managing data product and transformation teams, includes his role as Head of Data for DMG Media (the owner of the Daily Mail, The i, and The New Scientist) and a number of technology and transformation roles within the DMGT portfolio across industries including Property, Commercial Finance and Energy Generation & Transmission.
Andy joined IWSR in July 2022 and uses his extensive expertise to lead the data teams and develop IWRS's proprietary data, forecasting and insight products.
Head of Operations – Research
Research Director – Central and South America
Head of Research – EMEA
Research Director – East Europe and CIS
Research Director – Africa and Middle East
Research Director – Western Europe
Research Director – North America
Head of Research – APAC
Research Director - Greater China
Data Governance Manager
Senior Pricing Manager
Data Pooling Manager
Senior Data Scientist