Growth of leading brands far outpaces total global spirits category, according to IWSR Drinks Market Analysis research
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London – The world’s top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11%, compared to total global category growth of 0.8% in 2018. Those 100 leading brands, across all the major spirits categories, represent 690.5m nine-litre cases of the world’s total 3.17bn cases of spirits.
These figures – and more than 1.5m other points of data – are included in the just-released IWSR Drinks Market Analysis Global Database.
The top-selling brand in the world, which is also the product that added the most cases to its total volume last year, was Korea’s Jinro soju, growing 6.4% to a total of 80.9m cases. (Interestingly, Jinro sells 47m more cases than the next-largest brand in the world, Officer’s Choice whisky, which posted 33.8m cases last year, an increase of 5.6%.) The majority of brands that top the list of fastest-growing are national or regional products, including soju, baijiu, and Indian whisky.
“Though we saw a decline in beer and wine consumption last year, brands in the spirits category continue to enjoy great consumer loyalty,” says Mark Meek, the IWSR’s CEO. “It’s particularly interesting to see the growth of gin brands, the category which experienced the largest gain in global beverage alcohol consumption in 2018.”
IWSR press contact:
Greg Cohen – firstname.lastname@example.org, +1 917 714 8237
About the IWSR
The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the ‘why’ behind the numbers.
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