Premiumisation boost predicted for global wine

Although wine volumes are decreasing, value is predicted to continue to grow

The IWSR’s numbers show that consumers around the world drank 700m fewer bottles of wine (still, sparkling, fortified, light aperitifs and other wines) last year, but the industry will be lifted by the ongoing process of premiumisation. This -1.6% consumption drop was the biggest fall for quarter of a century, but an increasing trend for drinkers to trade up pushed the value of the market up by more than 1.2%.

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