In the UK, consumption of all sparkling wine, led by prosecco, will climb from 14.4m nine-litre cases in 2017 to 16.2m by 2022. A comparison of growth per head over 10 years from 2012 shows consumption growing from 1.8 litres to 2.8 litres by 2022.
English sparkling wine is forecast to add 100,000 cases to the market in the period to 2022.
Imports of prosecco will rise to 11.7m cases by 2022, stealing share from Champagne, cava and all still wine. However, the rate at which prosecco continues to steal share from Champagne over the forecast period will lessen as the former category approaches its peak point.
Cava’s long-anticipated revival will not materialise: Prosecco has shifted tastes on a mass level too far from bone-dry styles for a largescale revival to be possible over the next five years. However, a newer generation of consumers unfamiliar with its historical popularity will slowly begin to move into the standard segment towards the end of the forecast period, and this will soften the category’s decline.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
