Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US

IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings

IWSR anticipates that if current trend rates continue, the spirits category will overtake beer by percentage share of pure alcohol servings in 2030 for the first time in modern US history. For over two decades, Americans have continued to turn away from beer in favour of spirits. This trend has accelerated in recent years as a surge in craft and premium spirits enter the marketplace.

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