IWSR anticipates that if current trend rates continue, the spirits category will overtake beer by percentage share of pure alcohol servings in 2030 for the first time in modern US history. For over two decades, Americans have continued to turn away from beer in favour of spirits. This trend has accelerated in recent years as a surge in craft and premium spirits enter the marketplace.
Want to read more? Sign up to read the full article.
- Irish Whiskey
- Mixed Drinks
- US Whiskey