The unsung growth of international wines

It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention

Wine’s growth represents somewhere between 2.5 and 3 times as much growth as seen in tequila, US whiskey, gin and Scotch – the fastest growing international spirits. This demand for premium wine continues the remarkable growth seen over the past decade. Since 2009, premium wine has added a staggering 90m cases, dwarfing growth in any other drinks category.

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