US distilleries entering American single malt whiskey category at increasing rate

Consumer interest in American single malts has been on a steady increase as education and acceptance in the category grows at home and internationally

With premiumization continuing to be on the rise, select craft distillers have pivoted from focusing on traditional Bourbon and rye releases, and towards the innovative trade-up option of American single malts. This pivot was deemed necessary for some due to the difficulty of competing with the price/quality ratio larger whiskey houses, such as Brown-Forman, Jim Beam and Sazerac, can offer.

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