With premiumization continuing to be on the rise, select craft distillers have pivoted from focusing on traditional Bourbon and rye releases, and towards the innovative trade-up option of American single malts. This pivot was deemed necessary for some due to the difficulty of competing with the price/quality ratio larger whiskey houses, such as Brown-Forman, Jim Beam and Sazerac, can offer.
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- Irish Whiskey
- Mixed Drinks
- US Whiskey