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Analysis

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

Analysis

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

Analysis

Craft gains ground in Australian drinks market

As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects

Analysis

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

Analysis

Local flavours drive innovation in Japan's gin market

Japanese distillers tap into local botanicals to offer a distinctly Japanese gin offering

Analysis

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

Analysis

How do local, niche categories find global success?

Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.

Interview

Beavertown Brewery on growth plans and the impact of Covid-19 on craft beer

Logan Plant, founder of Beavertown Brewery, discusses the craft beer movement and the impact of Covid-19

Analysis

New beer segment emerges in Australia

Contemporary beers gain momentum in Australia, as big brewers defend their market share against the rise of craft players

Analysis

‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

Analysis

Star power: when does celebrity endorsement work?

As Cameron Diaz becomes one of the latest celebrities to move into the world of drinks, IWSR looks at which brands, categories and geographies are most benefiting from the influence of star power

Analysis

Is peanut butter whisky the next flavour craze in the US?

With the cinnamon whisky space nearing saturation, a disruptor is taking the category by storm – peanut butter-flavoured whisky.

Analysis

Why will beer prove resilient in the aftermath of Covid-19?

IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19

Analysis

Behind the celebrity-owned tequila craze in the US

From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.

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