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Analysis

How can AI benefit beverage alcohol?

IWSR looks at how AI is being used across the beverage alcohol industry

Analysis

No-alcohol innovation trends

IWSR's innovation tracking highlights the key trends shaping NPD across no-alcohol beer, wine and spirits

Analysis

Seven key trends that will shape the global wine industry in 2024

IWSR assesses the performance and outlook for the global wine market

Analysis

Moderation: is it generational or universal?

IWSR analyses the demographics behind the moderation trend

Analysis

Is the UK headed towards ‘Prosecco Fatigue’?

IWSR analysis shows that while Prosecco has performed well in the UK, fewer consumers see it as high-quality or good value for money

Analysis

Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary

IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind

Analysis

Alcohol ecommerce growth moderates, but still set to outperform overall market

Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027

Analysis

Has premiumisation stalled?

IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023

Analysis

Does tequila’s growth mirror that of the gin boom?

IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead

Analysis

RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire

Analysis

How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries

Analysis

Purchasing channels evolve for high-end spirits post-Covid

IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well

Analysis

Is sotol the next mezcal?

IWSR analyses the growth opportunities for agave-adjacent spirit, sotol

Analysis

Innovation trend: sustainable bars

Many of the world’s leading bars are using waste and sustainable practices to create premium serves that push the boundaries of flavour innovation

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