As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile
Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
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