As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
As Fever-Tree saw its shares plummet in Jan 2020, IWSR explores the future of gin and the challenges and opportunities facing Fever-Tree as it expands outside of the UK.
Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
- Irish Whiskey
- Mixed Drinks
- US Whiskey