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US total beverage alcohol consumption in 2020 was the largest volume gain in nearly 20 years

Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US

Analysis

Should alcohol be treated like tobacco by lobbyists and lawmakers?

IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive

Analysis

How is the hard lemonade trend evolving?

The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next

Analysis

How might a Pernod Ricard & Brown-Forman merger shift the industry landscape?

IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge

Analysis

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

Analysis

Evolution of hard seltzers in the US [infographic]

IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US

Analysis

Covid-19 prompts short- and long-term shifts in global travel retail

Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel

Analysis

Why have Diageo and Heineken invested in Ranch Water?

IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom

Analysis

Health and sustainability cues boost the organic wine movement

A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours

Analysis

An evolving market landscape encourages whisky producers to innovate

Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed

Analysis

The at-home occasion reignites wine’s appeal

Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine

Analysis

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

Analysis

New technology drives ecommerce innovation in the US

White label storefronts are helping brand owners and retailers more efficiently navigate the regulatory landscape in the US

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