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Analysis

How can AI benefit beverage alcohol?

IWSR looks at how AI is being used across the beverage alcohol industry

Analysis

What’s driving the growth of no-alcohol in the US?

IWSR data shows strong growth for the US no-alcohol segment, driven by a relatively underdeveloped market and high levels of moderation intent among consumers

Analysis

No-alcohol innovation trends

IWSR's innovation tracking highlights the key trends shaping NPD across no-alcohol beer, wine and spirits

Analysis

Why does China’s ecommerce growth continue to defy channel norms?

IWSR analyses the growth trajectory of alcohol ecommerce in China compared with other key markets

Analysis

Key trends for the US wine market in 2024

IWSR data shows that Millennials, premium segments, and export markets could help boost the outlook for the US wine category

Analysis

How might Gen Z reshape beverage alcohol in the US?

IWSR analysis highlights three key ways in which Gen Z hold a different relationship with alcohol, and what it may mean for the industry in future

Analysis

Seven key trends that will shape the global wine industry in 2024

IWSR assesses the performance and outlook for the global wine market

Analysis

Where next for the US sparkling wine market?

Even though sparkling wine growth is moderating, IWSR data shows a demographic shift that's driving deeper category engagement in the US

Analysis

Moderation: is it generational or universal?

IWSR analyses the demographics behind the moderation trend

Analysis

Are RTDs in the US learning enough from craft beer?

IWSR analysis shows that consumers may be becoming immune to new RTD products or brands in a way reminiscent of the recent history of craft beer in the US

Analysis

Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary

IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind

Analysis

Alcohol ecommerce growth moderates, but still set to outperform overall market

Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027

Analysis

Is Cognac losing out to tequila in the US?

IWSR analyses the dynamics behind Cognac's recent declines in the US

Analysis

Is the US premium tequila boom over?

IWSR data shows that tequila's expansion at the top end is slowing, as declines at the bottom end have turned around into growth

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