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Micro trend: Modern tiki - the reinvention of a retro cocktail experience with opportunities for premium rum

The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.


Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.


IWSR's top 5 global beverage trends for 2020

IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world


Zamora focuses its growth strategy on international expansion and product innovation

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile


Rum adapts to changes in environment and attitude

Shifting global conditions present the rum category with challenges and opportunities for growth


Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's

With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.


Rum and gin thrive in France

Despite decline in France’s mature market there are still pockets of growth


Premium rum: will it help turn the category around?

Premium-plus rums may be growing fast, but there is a lot more to do

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