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Analysis

How is the hard lemonade trend evolving?

The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next

Analysis

How might a Pernod Ricard & Brown-Forman merger shift the industry landscape?

IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

How will the on-premise business model change post-Covid-19?

As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change

Analysis

New technology drives ecommerce innovation in the US

White label storefronts are helping brand owners and retailers more efficiently navigate the regulatory landscape in the US

Analysis

Will the US overtake China in online alcohol sales? Uber seems to think so

IWSR analyses the growth trajectory of online alcohol sales in the US and China - the two most valuable alcohol ecommerce markets in the world

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

Analysis

5 key trends that will shape the global beverage alcohol market in 2021

IWSR evaluates the trends and market forces driving the global beverage alcohol industry

Analysis

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

Analysis

How to tap into Asia-Pacific’s beverage alcohol opportunities: Ask Me Anything 

IWSR answers your questions as part of our Ask Me Anything – Asia Pacific session

Analysis

Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion

US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021

Analysis

Is the zero-waste movement a viable option for the on-premise?

IWSR speaks with Rich Wood, head bartender at zero-waste cocktail bar Scout, about bringing the zero-waste philosophy into practice

Analysis

Hard seltzers drive a resilient US beverage alcohol market in 2020

The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic

Analysis

Beverage alcohol in 2020 performs better than expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further

Analysis

How has consumer behaviour in the US changed during the pandemic?

Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety

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