As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
- Irish Whiskey
- Mixed Drinks
- US Whiskey