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Analysis

Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown

Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings

Analysis

Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions

Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options

Analysis

Social drinking at a time of social distancing

As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.

Analysis

How the US Beverage Alcohol Industry is Responding to the COVID-19 Crisis

The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief

News

The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus

The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications

Analysis

When does eco-packaging fail the environment?

As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability

Analysis

Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.

Analysis

Baijiu: the largest spirits category the US has never heard of

Can baijiu be successful in the US? IWSR analyses the spirit’s potential

Analysis

Diageo’s cautious outlook for 2020 reflects the geopolitical issues impacting the industry at large

The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created

Analysis

Veganism inspires drinks brands to innovate

As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Interview

Zamora focuses its growth strategy on international expansion and product innovation

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile

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