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Analysis

Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.

Analysis

Baijiu: the largest spirits category the US has never heard of

Can baijiu be successful in the US? IWSR analyses the spirit’s potential

Analysis

Diageo’s cautious outlook for 2020 reflects the geopolitical issues impacting the industry at large

The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created

Analysis

Veganism inspires drinks brands to innovate

As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Interview

Zamora focuses its growth strategy on international expansion and product innovation

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile

Analysis

Investing in China? Brands should look beyond premium spirits

Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market

Interview

A new vision for Vinexpo

Vinexpo's current CEO Rodolphe Lameyse talks to the IWSR about his vision for Vinexpo Paris and beyond

Analysis

Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's

With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.

Analysis

Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US

IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings

Analysis

Botanicals move beyond gin to drive innovation in wine, beer and other spirits

Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.

Analysis

How tequila is challenging its party drink reputation

Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’

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