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Social drinking at a time of social distancing

As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.

Analysis

For a resilient ecommerce strategy: think market, not channel

As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.

News

The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus

The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications

Analysis

Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.

Analysis

Baijiu: the largest spirits category the US has never heard of

Can baijiu be successful in the US? IWSR analyses the spirit’s potential

Analysis

Japan and Australia are the markets to watch for sparkling wine

Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch

Analysis

Diageo’s cautious outlook for 2020 reflects the geopolitical issues impacting the industry at large

The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created

Analysis

Consumer demand for carbon neutrality drives innovation across wine, beer and spirits

Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.

Analysis

Scotch whisky struggles to succeed in South Korea

With Edrington’s announcement to exit South Korea, IWSR analyses the market shifts driving the South Korean beverage alcohol industry

Analysis

Pernod Ricard drives its Champagne portfolio upwards

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

The categories succeeding in the ecommerce channel

IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.

Analysis

The largest markets in Ecommerce: Key trends from China, France and the US

Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.

Analysis

Investing in China? Brands should look beyond premium spirits

Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market

Analysis

New occasions and female empowerment drive change in the South African drinks market

Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.

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