As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
- Irish Whiskey
- Mixed Drinks
- US Whiskey