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Social drinking at a time of social distancing

As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.

Analysis

For a resilient ecommerce strategy: think market, not channel

As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.

Analysis

IWSR's top 5 global beverage trends for 2020

IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

The categories succeeding in the ecommerce channel

IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.

Analysis

The largest markets in Ecommerce: Key trends from China, France and the US

Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.

Analysis

Investing in China? Brands should look beyond premium spirits

Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market

Analysis

Amazon launches Tovess gin: drinks brands need to prepare for disruption

Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.

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