Who is winning from the moderation trend?
IWSR analyses recruitment into the no- and low-alcohol market, and the implications for the beverage alcohol industry
IWSR analyses recruitment into the no- and low-alcohol market, and the implications for the beverage alcohol industry
IWSR analyses the demographics behind the moderation trend
IWSR analyses the addressable market for the no/low-alcohol category in the US
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
IWSR analyses the growth drivers for the no/low-alcohol market
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
Early findings from IWSR’s Consumer Price Sensitivity Barometer
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets