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Analysis

No-alcohol innovation trends

IWSR's innovation tracking highlights the key trends shaping NPD across no-alcohol beer, wine and spirits

Analysis

Seven key trends that will shape the global wine industry in 2024

IWSR assesses the performance and outlook for the global wine market

Analysis

Moderation: is it generational or universal?

IWSR analyses the demographics behind the moderation trend

Analysis

Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary

IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind

Analysis

Alcohol ecommerce growth moderates, but still set to outperform overall market

Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027

Analysis

Beverage Alcohol in Africa: A heady mix of complexity and opportunity in 2024

IWSR analyses growth drivers for Africa's alcoholic drinks market

Analysis

Has premiumisation stalled?

IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023

Analysis

RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire

Analysis

How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries

Analysis

Vodka innovation trends

IWSR explores the evolution of the vodka category

Analysis

Global beverage alcohol shows subdued growth 2022-2027, whilst value outlook is more positive

India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth

Analysis

Key statistics: the no-alcohol and low-alcohol market

IWSR analyses the growth drivers for the no/low-alcohol market

Analysis

Consumers opt to spend less on beverage alcohol, but confidence in the future is improving

IWSR tracks consumer sensitivity to price changes across total beverage alcohol

Analysis

Factors shaping new product development for the no-alcohol category

IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion

Analysis

Key trends for wine in 2023 and beyond

IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets

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