As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
- Irish Whiskey
- Mixed Drinks
- US Whiskey