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Analysis

How can AI benefit beverage alcohol?

IWSR looks at how AI is being used across the beverage alcohol industry

Analysis

RTDs in Mexico continue to show growth potential

IWSR data shows that Mexico’s RTD market is set for expansion, driven by brand owner investment, favourable demographics, and a large beer market from which to steal share.

Analysis

No-alcohol innovation trends

IWSR's innovation tracking highlights the key trends shaping NPD across no-alcohol beer, wine and spirits

Analysis

Seven key trends that will shape the global wine industry in 2024

IWSR assesses the performance and outlook for the global wine market

Analysis

Moderation: is it generational or universal?

IWSR analyses the demographics behind the moderation trend

Analysis

Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary

IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind

Analysis

Alcohol ecommerce growth moderates, but still set to outperform overall market

Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027

Analysis

Has premiumisation stalled?

IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023

Analysis

RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire

Analysis

How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries

Analysis

Home consumption vs the on-trade: have pandemic behaviours become entrenched?

IWSR analyses the regional trends in consumer attitudes towards the on-premise

Analysis

Is sotol the next mezcal?

IWSR analyses the growth opportunities for agave-adjacent spirit, sotol

Analysis

Wine’s share of ecommerce sales continues to erode: how can it win back consumers?

IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel

Analysis

Vodka innovation trends

IWSR explores the evolution of the vodka category

Analysis

Global beverage alcohol shows subdued growth 2022-2027, whilst value outlook is more positive

India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth

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