How can businesses ensure authenticity in their responses to political and social causes? IWSR speaks with Ann Mukherjee, chairman and CEO of Pernod Ricard North America
Global spirits firms are harnessing their ecommerce prowess during the coronavirus pandemic, ensuring they have the right structures and strategies in place to meet demand as much of the world remains in lockdown.
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile
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