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Analysis

Pernod Ricard drives its Champagne portfolio upwards

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category

Interview

LVMH’s Champagne strategy drives innovation and new consumption occasions for the category

LVMH leaders share how their value-creation strategy is driving growth for their Champagne business

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