How has Chinese consumer sentiment shifted since the end of lockdown restrictions in 2022?
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
IWSR analyses the outlook of the premium-and-above rum market
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses the key drivers that will shape the global market landscape in 2022
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Agave-based spirits are now the third largest spirits category in the US
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Significant premiumisation opportunities exist, but need to be adapted to market nuance