No-alcohol share of overall alcohol market expected to grow to nearly 4% by 2027
Almost a fifth of all no-alcohol consumers in 2023 were new entrants to the category
Almost a fifth of all no-alcohol consumers in 2023 were new entrants to the category
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
IWSR analyses the growth drivers for the no/low-alcohol market
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
Increasing consumer awareness, NPD, and greater product availability drive opportunities for no/low-alcohol in the US
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase