From necessity to novelty, US beverage alcohol ecommerce is evolving
IWSR analysis shows that although recruitment to the ecommerce channel has slowed, there is still headroom for growth
IWSR analysis shows that although recruitment to the ecommerce channel has slowed, there is still headroom for growth
Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027
IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well
IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel
While consumer sentiment has improved, beverage alcohol consumers in the UK are still mindful of how they spend their disposable income
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
Growth will continue, with particularly strong prospects for beer and spirits
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers