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Analysis

Alcohol ecommerce growth moderates, but still set to outperform overall market

Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027

Analysis

Purchasing channels evolve for high-end spirits post-Covid

IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well

Analysis

Wine’s share of ecommerce sales continues to erode: how can it win back consumers?

IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel

Analysis

A third of UK alcohol drinkers would rather treat themselves to a better-quality drink at home than go out

While consumer sentiment has improved, beverage alcohol consumers in the UK are still mindful of how they spend their disposable income

Analysis

How has Chinese consumer sentiment shifted since the end of lockdown restrictions in 2022?

IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers

Analysis

Online alcohol sales in the US normalise after a surge during Covid-19 lockdowns

Growth will continue, with particularly strong prospects for beer and spirits

Analysis

US alcohol sales in 2022 led by premium spending across all categories

Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine

Analysis

The 8 drivers of change for beverage alcohol in 2023 and beyond

IWSR data shows shifts in the key trends shaping the global industry

Analysis

Consumers choose to drink less to save more

Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation

Analysis

Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

Are consumers willing to pay more for faster delivery?

IWSR findings show that delivery speed is now a key battleground for online alcohol sales

Analysis

Ecommerce channel evolves into two overlapping worlds

Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are

Analysis

The emergence of alcohol-branded NFTs

If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers

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