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Analysis

Covid-19 will create far-reaching impact on global beverage alcohol consumption

IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry

Analysis

Opportunities for Japan's No-Alcohol Segment [Infographic]

In July 2020, the first non-alcoholic bar opened in Japan. IWSR looks at what is driving the segment in the world’s 4th largest non-alcoholic beer market

Analysis

‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

Analysis

Veganism inspires drinks brands to innovate

As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.

Analysis

IWSR's top 5 global beverage trends for 2020

IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world

Analysis

Growth opportunities for the low- and no-alcohol category

Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US

Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.

Analysis

Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water

Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?

Analysis

Changing millennial preferences drive packaging innovation and on-site experiences at US wineries

Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.

Analysis

Botanicals move beyond gin to drive innovation in wine, beer and other spirits

Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.

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