With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
In July 2020, the first non-alcoholic bar opened in Japan. IWSR looks at what is driving the segment in the world’s 4th largest non-alcoholic beer market
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
- Irish Whiskey
- Mixed Drinks
- US Whiskey