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What’s driving the growth of no-alcohol in the US?

IWSR data shows strong growth for the US no-alcohol segment, driven by a relatively underdeveloped market and high levels of moderation intent among consumers


No-alcohol innovation trends

IWSR's innovation tracking highlights the key trends shaping NPD across no-alcohol beer, wine and spirits


The innovations shaping future low-alcohol growth

IWSR's innovation tracking highlights the key trends shaping NPD across low-alcohol beer, wine and spirits


Who is winning from the moderation trend?

IWSR analyses recruitment into the no- and low-alcohol market, and the implications for the beverage alcohol industry


Moderation: is it generational or universal?

IWSR analyses the demographics behind the moderation trend


How do US consumers choose to moderate their alcohol consumption?

IWSR analyses the addressable market for the no/low-alcohol category in the US


How has Chinese consumer sentiment shifted since the end of lockdown restrictions in 2022?

IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers


Key statistics: the no-alcohol and low-alcohol market

IWSR analyses the growth drivers for the no/low-alcohol market


Factors shaping new product development for the no-alcohol category

IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion


Innovation drives opportunities for Australia’s no-alcohol market

The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market


Moderation trend drives demand for no-alcohol products in the UK

The UK stands out as one of the world’s most dynamic markets for no/low-alcohol


US alcohol sales in 2022 led by premium spending across all categories

Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine


No- and low-alcohol category value surpasses $11bn in 2022

New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products


The 8 drivers of change for beverage alcohol in 2023 and beyond

IWSR data shows shifts in the key trends shaping the global industry


Could Saudi Arabia be the next big opportunity for the no-alcohol category?

With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.


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