The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Unlike brewers, spirits and wine companies have never enjoyed much footprint in Middle Eastern markets, but could their new no/low-alcohol products see success in the region instead?
With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
- Irish Whiskey
- Mixed Drinks
- US Whiskey