Moderation trend drives demand for no-alcohol products in the UK
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
Early findings from IWSR’s Consumer Price Sensitivity Barometer
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Spirit-based RTDs drive premiumisation cues
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US