Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic
As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Although consumer confidence is yet to fully return, the gradual ease back to “normality” brings with it the promise of an uplift for key spirits categories
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
- Irish Whiskey
- Mixed Drinks
- US Whiskey