On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
Pink and premium gins will spur further innovation in the gin category, and Brazil dominates as a key market to watch
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
- Irish Whiskey
- Mixed Drinks
- US Whiskey