Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?
From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
As Fever-Tree saw its shares plummet in Jan 2020, IWSR explores the future of gin and the challenges and opportunities facing Fever-Tree as it expands outside of the UK.
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
- Irish Whiskey
- Mixed Drinks
- US Whiskey