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Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

Why have Diageo and Heineken invested in Ranch Water?

IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom

Analysis

Health and sustainability cues boost the organic wine movement

A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours

Analysis

An evolving market landscape encourages whisky producers to innovate

Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed

Analysis

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

Analysis

Craft gains ground in Australian drinks market

As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects

Analysis

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Analysis

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

Analysis

How Asian drinks brands are targeting new markets

As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

Analysis

5 key trends that will shape the global beverage alcohol market in 2021

IWSR evaluates the trends and market forces driving the global beverage alcohol industry

Analysis

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

Analysis

How to tap into Asia-Pacific’s beverage alcohol opportunities: Ask Me Anything 

IWSR answers your questions as part of our Ask Me Anything – Asia Pacific session

Analysis

Will Covid-19 disrupt premiumisation trends in the Global Travel Retail channel?

IWSR investigates the changes shaping the channel, the challenges drinks brands face on the road to recovery and how they may need to pivot post-Covid-19

Analysis

Hard seltzers drive a resilient US beverage alcohol market in 2020

The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic

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