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Analysis

Vodka’s premiumisation challenges and convergence with hard seltzers

Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers

Analysis

Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands

One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.

Analysis

Are hard kombuchas the next better-for-you hard seltzer?

While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners

Analysis

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

Why have Diageo and Heineken invested in Ranch Water?

IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom

Analysis

Health and sustainability cues boost the organic wine movement

A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours

Analysis

An evolving market landscape encourages whisky producers to innovate

Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed

Analysis

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

Analysis

Craft gains ground in Australian drinks market

As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects

Analysis

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Analysis

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

Analysis

How Asian drinks brands are targeting new markets

As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

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