Pernod Ricard drives its Champagne portfolio upwards
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
Analysis
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Analysis
The gin boom continues with Brazil as a key market to watch [ginfographic]
Pink and premium gins will spur further innovation in the gin category, and Brazil dominates as a key market to watch
Analysis
IWSR’s top 5 US beverage trends for 2020
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Analysis
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Analysis
Investing in China? Brands should look beyond premium spirits
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Analysis
New occasions and female empowerment drive change in the South African drinks market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
Analysis
The unsung growth of international wines
It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention
Analysis
How tequila is challenging its party drink reputation
Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- US Whiskey
- Vodka
- Whisky
- Wine
