Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Analysis
Analysis
Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Analysis
Are hard kombuchas the next better-for-you hard seltzer?
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Analysis
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Analysis
Why have Diageo and Heineken invested in Ranch Water?
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
Analysis
Health and sustainability cues boost the organic wine movement
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Analysis
An evolving market landscape encourages whisky producers to innovate
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed
Analysis
Research finds untapped occasions for no/low alcohol category
There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol
Analysis
Craft gains ground in Australian drinks market
As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects
Analysis
New ready-to-drink products promote “pure ingredients” as category evolves
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
Analysis
Opportunities for beer in 2021 & beyond
IWSR analyses the outlook for the global beer category
Analysis
How Asian drinks brands are targeting new markets
As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level
Analysis
How will the US beverage alcohol market evolve to meet consumer needs in 2021?
IWSR analyses the key trends driving the US beverage alcohol industry in 2021
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
