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Analysis

Pernod Ricard drives its Champagne portfolio upwards

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

The gin boom continues with Brazil as a key market to watch [ginfographic]

Pink and premium gins will spur further innovation in the gin category, and Brazil dominates as a key market to watch

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US

Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.

Analysis

Investing in China? Brands should look beyond premium spirits

Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market

Analysis

New occasions and female empowerment drive change in the South African drinks market

Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.

Analysis

The unsung growth of international wines

It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention

Analysis

How tequila is challenging its party drink reputation

Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’

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