Premiumisation surged during Covid; will it continue?
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
Analysis
Analysis
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Analysis
The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Analysis
Chinese consumers drive over 30% of the global international status spirits market value
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
Analysis
Tequila and vodka are the most popular bases for spirit-based RTDs in the US
Spirit-based RTDs drive premiumisation cues
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Analysis
Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Who is really winning the category share game?
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Analysis
Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Analysis
Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Analysis
Are hard kombuchas the next better-for-you hard seltzer?
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Analysis
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Analysis
Why have Diageo and Heineken invested in Ranch Water?
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
