Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
- Irish Whiskey
- Mixed Drinks
- US Whiskey