Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
Analysis
How to tap into Asia-Pacific’s beverage alcohol opportunities: Ask Me Anything
IWSR answers your questions as part of our Ask Me Anything – Asia Pacific session
Analysis
Will Covid-19 disrupt premiumisation trends in the Global Travel Retail channel?
IWSR investigates the changes shaping the channel, the challenges drinks brands face on the road to recovery and how they may need to pivot post-Covid-19
Analysis
Hard seltzers drive a resilient US beverage alcohol market in 2020
The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Analysis
What’s driving tequila’s popularity in the US?
Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future
Analysis
Covid-19 will create far-reaching impact on global beverage alcohol consumption
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Analysis
Cognac in China: reasons for optimism
Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?
Analysis
Will hard seltzers resonate with the UK market?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer
Analysis
Behind the celebrity-owned tequila craze in the US
From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.
Analysis
Status spirits provide growth opportunities and resilience to economic uncertainty
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
Analysis
Can emerging markets use gin’s UK success as a blueprint for growing the category locally?
IWSR analyses the potential for South Africa and Brazil to replicate gin's UK success
Analysis
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
Analysis
IWSR's top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
