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Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

Why will beer prove resilient in the aftermath of Covid-19?

IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

Drinking in an economic downturn

IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19

Analysis

Small-batch producers are forced to be creative in order to survive

As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

Analysis

Brands adapt social media strategies to maintain relevancy amidst COVID-19

Community and honesty are currently more important than lifestyle and image on social media

Analysis

For a resilient ecommerce strategy: think market, not channel

As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.

Analysis

Consumer demand for carbon neutrality drives innovation across wine, beer and spirits

Concern for the environment has never been greater, and drinks producers are increasingly addressing their impact on the planet.

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

New occasions and female empowerment drive change in the South African drinks market

Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.

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