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Vodka innovation trends

IWSR explores the evolution of the vodka category

Analysis

Global beverage alcohol shows subdued growth 2022-2027, whilst value outlook is more positive

India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth

Analysis

Key statistics: the no-alcohol and low-alcohol market

IWSR analyses the growth drivers for the no/low-alcohol market

Analysis

Consumers opt to spend less on beverage alcohol, but confidence in the future is improving

IWSR tracks consumer sensitivity to price changes across total beverage alcohol

Analysis

Factors shaping new product development for the no-alcohol category

IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion

Analysis

Key trends for wine in 2023 and beyond

IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets

Analysis

Brewers adapt to changing drinking patterns

IWSR analyses the strategies and innovation driving the beer market

Analysis

Key trends for beer in 2023

IWSR analyses the key drivers for the global beer market

Analysis

No- and low-alcohol category value surpasses $11bn in 2022

New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products

Analysis

The 8 drivers of change for beverage alcohol in 2023 and beyond

IWSR data shows shifts in the key trends shaping the global industry

Analysis

Could Saudi Arabia be the next big opportunity for the no-alcohol category?

With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.

Analysis

Consumers choose to drink less to save more

Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation

Analysis

Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Analysis

Growing trend for upcycled ingredients in beverage alcohol

In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too

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