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Gin growth to come from non-traditional markets

As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

Are consumers willing to pay more for faster delivery?

IWSR findings show that delivery speed is now a key battleground for online alcohol sales

Analysis

Ecommerce channel evolves into two overlapping worlds

Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are

Analysis

Opportunities for no/low drinks beyond the traditional alcohol occasion

Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market

Analysis

Premiumisation and the rise of RTDs drive shifts in category share

IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations

Analysis

No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value

No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Who is really winning the category share game?

In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Drinks companies diversify as category lines blur

Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

How will activation strategies for no/low-alcohol spirits evolve?

IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets

Analysis

Will social media increasingly impact alcohol choice?

As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced

Analysis

RTD volume share expected to double in next five years in top markets

Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025

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