Vodka innovation trends
IWSR explores the evolution of the vodka category
India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth
IWSR analyses the growth drivers for the no/low-alcohol market
IWSR tracks consumer sensitivity to price changes across total beverage alcohol
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
IWSR analyses the strategies and innovation driving the beer market
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change.
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too