The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Analysis
Analysis
What consumers want: US bartenders divulge what’s driving sales in the on-premise
US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
Analysis
The online retailer landscape: How to choose your route to market in the ecommerce space
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Analysis
Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
Analysis
IWSR’s top 5 US beverage trends for 2020
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Analysis
Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- US Whiskey
- Vodka
- Whisky
- Wine
