Half of all new RTD product launches have an ABV of 5% or higher
New RTD products are also increasingly driven by sustainability and premiumisation cues
New RTD products are also increasingly driven by sustainability and premiumisation cues
IWSR analyses the RTD opportunity and market landscape
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Spirit-based RTDs drive premiumisation cues
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
IWSR analyses the key drivers that will shape the global market landscape in 2022
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
IWSR analyses the evolution and future of the hard seltzer category in the US
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.