How big is the slowdown in the US beverage alcohol market, and how long will it last?
Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued
Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued
Shifting consumer priorities and an increasingly crowded marketplace are changing the growth drivers for the ready-to-drink category in the US
India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth
While consumer sentiment has improved, beverage alcohol consumers in the UK are still mindful of how they spend their disposable income
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
RTD category value will increase by an additional US$11.6bn over the next five years