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Analysis

Half of all new RTD product launches have an ABV of 5% or higher

New RTD products are also increasingly driven by sustainability and premiumisation cues

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?

IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.

Analysis

Premiumisation and the rise of RTDs drive shifts in category share

IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should spirits companies adopt FMCG strategies to win in hard seltzer space?

Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

RTD volume share expected to double in next five years in top markets

Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025

Analysis

How has Covid-19 altered consumer attitudes in the US?

As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours

Analysis

Hard Seltzers Are Evolving, Not Dying

IWSR analyses the evolution and future of the hard seltzer category in the US

Analysis

Vodka’s premiumisation challenges and convergence with hard seltzers

Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers

Analysis

Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands

One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.

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