IWSR analyses the key drivers that will shape the global market landscape in 2022
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
- Irish Whiskey
- Mixed Drinks
- US Whiskey