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Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should spirits companies adopt FMCG strategies to win in hard seltzer space?

Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

RTD volume share expected to double in next five years in top markets

Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025

Analysis

How has Covid-19 altered consumer attitudes in the US?

As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours

Analysis

Hard Seltzers Are Evolving, Not Dying

IWSR analyses the evolution and future of the hard seltzer category in the US

Analysis

Vodka’s premiumisation challenges and convergence with hard seltzers

Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers

Analysis

Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands

One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.

Analysis

Are hard kombuchas the next better-for-you hard seltzer?

While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners

Analysis

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

Analysis

The ‘inverse-V’ shape of Covid-19

In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.

Analysis

How is the hard lemonade trend evolving?

The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next

Analysis

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

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