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Analysis

Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

New IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Analysis

Growing trend for upcycled ingredients in beverage alcohol

In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too

Analysis

Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth

RTD category value will increase by an additional US$11.6bn over the next five years

Analysis

Cocktail culture is driving the evolution of the spirit-based RTD segment in the US

As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities

Analysis

Sources of RTD innovation

New RTD products are increasingly driven by sustainability, flavour and premiumisation trends

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?

IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.

Analysis

Premiumisation and the rise of RTDs drive shifts in category share

IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should spirits companies adopt FMCG strategies to win in hard seltzer space?

Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

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