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Analysis

How is the hard lemonade trend evolving?

The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next

Analysis

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

How will the UK's alcohol ecommerce channel evolve in the mid- to long-term? [infographic]

IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel

Analysis

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

Analysis

Evolution of hard seltzers in the US [infographic]

IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US

Analysis

How will the on-premise business model change post-Covid-19?

As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change

Analysis

New technology drives ecommerce innovation in the US

White label storefronts are helping brand owners and retailers more efficiently navigate the regulatory landscape in the US

Analysis

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Analysis

How Asian drinks brands are targeting new markets

As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level

Analysis

What’s driving growth in the no- and low-alcohol space?

No- and low-alcohol products are gaining share within total beverage alcohol, with growth expected to continue

Analysis

Will the US overtake China in online alcohol sales? Uber seems to think so

IWSR analyses the growth trajectory of online alcohol sales in the US and China - the two most valuable alcohol ecommerce markets in the world

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

Analysis

5 key trends that will shape the global beverage alcohol market in 2021

IWSR evaluates the trends and market forces driving the global beverage alcohol industry

Analysis

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

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