Has premiumisation stalled?
IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023
IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023
IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
IWSR analyses the regional trends in consumer attitudes towards the on-premise
IWSR analyses the growth opportunities for agave-adjacent spirit, sotol
IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel
India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth
IWSR analyses the growth drivers for the no/low-alcohol market
IWSR tracks consumer sensitivity to price changes across total beverage alcohol
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
IWSR analyses the strategies and innovation driving the beer market
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products