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Analysis

How do local, niche categories find global success?

Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.

Analysis

Beer demand escalates online: key considerations for brewers refining their online strategy

In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online

Analysis

What’s driving tequila’s popularity in the US?

Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future

Analysis

Countries focus on safely reinvigorating global beverage alcohol sector

Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report

Analysis

Paper bottle innovation brings sustainable packaging to the forefront

IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions

Analysis

The evolving role of the ecommerce market and digital experience [infographic]

IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19

Analysis

Badge drinking at home: the new down-trading? [Infographic]

A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially

Analysis

How resilient will the beverage alcohol industry be post Covid-19?

Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience

Analysis

Covid-19 will create far-reaching impact on global beverage alcohol consumption

IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry

Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

Covid-19 spurs ecommerce channel development in new markets

Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.

Analysis

RTDs resonate with consumers looking for a taste of the on-premise during lockdown

The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

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