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Analysis

Has premiumisation stalled?

IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023

Analysis

RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire

Analysis

How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries

Analysis

Home consumption vs the on-trade: have pandemic behaviours become entrenched?

IWSR analyses the regional trends in consumer attitudes towards the on-premise

Analysis

Is sotol the next mezcal?

IWSR analyses the growth opportunities for agave-adjacent spirit, sotol

Analysis

Wine’s share of ecommerce sales continues to erode: how can it win back consumers?

IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel

Analysis

Vodka innovation trends

IWSR explores the evolution of the vodka category

Analysis

Global beverage alcohol shows subdued growth 2022-2027, whilst value outlook is more positive

India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth

Analysis

Key statistics: the no-alcohol and low-alcohol market

IWSR analyses the growth drivers for the no/low-alcohol market

Analysis

Consumers opt to spend less on beverage alcohol, but confidence in the future is improving

IWSR tracks consumer sensitivity to price changes across total beverage alcohol

Analysis

Factors shaping new product development for the no-alcohol category

IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion

Analysis

Key trends for wine in 2023 and beyond

IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets

Analysis

Brewers adapt to changing drinking patterns

IWSR analyses the strategies and innovation driving the beer market

Analysis

Key trends for beer in 2023

IWSR analyses the key drivers for the global beer market

Analysis

No- and low-alcohol category value surpasses $11bn in 2022

New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products

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