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Analysis

Covid-19 spurs ecommerce channel development in new markets

Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.

Analysis

RTDs resonate with consumers looking for a taste of the on-premise during lockdown

The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

Analysis

Brands adapt social media strategies to maintain relevancy amidst COVID-19

Community and honesty are currently more important than lifestyle and image on social media

Analysis

Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown

Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings

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