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Analysis

Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

New IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Analysis

Growing trend for upcycled ingredients in beverage alcohol

In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too

Analysis

Consumers turn to “selective uptrading” amidst rising inflation

Early findings from IWSR’s Consumer Price Sensitivity Barometer

Analysis

Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth

RTD category value will increase by an additional US$11.6bn over the next five years

Analysis

Premiumisation surged during Covid; will it continue?

IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend

Analysis

Growth drivers for the global beer industry in 2022 and beyond

IWSR analyses the drivers and outlook of the global beer category

Analysis

A focus on value over volume will drive growth across beverage alcohol

IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.

Analysis

The rise of pink tequila

Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour

Analysis

Gin growth to come from non-traditional markets

As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

Are consumers willing to pay more for faster delivery?

IWSR findings show that delivery speed is now a key battleground for online alcohol sales

Analysis

Ecommerce channel evolves into two overlapping worlds

Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are

Analysis

Opportunities for no/low drinks beyond the traditional alcohol occasion

Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market

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