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Analysis

No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value

No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Who is really winning the category share game?

In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Drinks companies diversify as category lines blur

Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

How will activation strategies for no/low-alcohol spirits evolve?

IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets

Analysis

Will social media increasingly impact alcohol choice?

As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced

Analysis

RTD volume share expected to double in next five years in top markets

Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025

Analysis

Should alcohol be treated like tobacco by lobbyists and lawmakers?

IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive

Analysis

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

Analysis

Covid-19 prompts short- and long-term shifts in global travel retail

Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel

Analysis

Health and sustainability cues boost the organic wine movement

A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours

Analysis

The at-home occasion reignites wine’s appeal

Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine

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