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Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

Covid-19 spurs ecommerce channel development in new markets

Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.

Analysis

RTDs resonate with consumers looking for a taste of the on-premise during lockdown

The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

Analysis

Brands adapt social media strategies to maintain relevancy amidst COVID-19

Community and honesty are currently more important than lifestyle and image on social media

Analysis

Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown

Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings

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