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Analysis

Should alcohol be treated like tobacco by lobbyists and lawmakers?

IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive

Analysis

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

Analysis

Covid-19 prompts short- and long-term shifts in global travel retail

Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel

Analysis

Health and sustainability cues boost the organic wine movement

A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours

Analysis

The at-home occasion reignites wine’s appeal

Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine

Analysis

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Analysis

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

Analysis

5 key trends that will shape the global beverage alcohol market in 2021

IWSR evaluates the trends and market forces driving the global beverage alcohol industry

Analysis

Global wine trends to watch in 2021

After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.

Analysis

Are people really drinking more during the pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020

Analysis

Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion

US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021

Analysis

Beverage alcohol in 2020 performs better than expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further

Analysis

Brand owners pivot innovation strategies during the pandemic

Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold

Analysis

How do local, niche categories find global success?

Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.

Analysis

Beer demand escalates online: key considerations for brewers refining their online strategy

In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online

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