IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
With the proposed alcohol tax reform in the UK set to put stronger ABV drinks at a competitive disadvantage, IWSR assesses what this could mean for future consumption
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
- Irish Whiskey
- Mixed Drinks
- US Whiskey