IWSR analyses the key drivers that will shape the global market landscape in 2022
With the proposed alcohol tax reform in the UK set to put stronger ABV drinks at a competitive disadvantage, IWSR assesses what this could mean for future consumption
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
- Irish Whiskey
- Mixed Drinks
- US Whiskey