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Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

New IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Analysis

The Rise of Alternative Agave-Based Spirits

Tapping into consumer demand for tequila and mezcal, brand owners are increasingly investing in alternative agave spirits.

Analysis

What’s next for tequila?

IWSR analyses the growth drivers for the global tequila category

Analysis

The rise of pink tequila

Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

Flavour innovation trends for spirit-based RTDs in the US

Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

Is beverage alcohol an attractive investment for private equity?

Private equity involvement in beverage alcohol has been limited. Will this change going forward?

Analysis

Tequila volume overtakes bourbon and rum in the US – why?

Agave-based spirits are now the third largest spirits category in the US

Analysis

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

Analysis

The ‘inverse-V’ shape of Covid-19

In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.

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