Is sotol the next mezcal?
IWSR analyses the growth opportunities for agave-adjacent spirit, sotol
IWSR analyses the growth opportunities for agave-adjacent spirit, sotol
Tequila is poised for growth in markets such as Canada, the UK, Colombia and Australia
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Tapping into consumer demand for tequila and mezcal, brand owners are increasingly investing in alternative agave spirits.
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options