IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings
IWSR figures show that alcohol consumption in Europe has yet to recover more than ten years on from the 2008 financial crisis, with wine and spirits being hit the hardest.
Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
As the general public becomes increasingly aware of single-use plastics and their environmental impact, drinks producers are eager to be seen to be doing their part.
- Irish Whiskey
- Mixed Drinks
- US Whiskey