While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Community and honesty are currently more important than lifestyle and image on social media
Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.
The category's popularity extends beyond St. Patrick’s Day as new brands continue to come to market
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
This Valentine’s Day, American consumers expected to profess their continued love for Champagne, Prosecco, and Cava
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
The leading supplier of data and market intelligence on the alcoholic drinks markets worldwide.
