How has consumer behaviour in the US changed during the pandemic?
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Analysis
Analysis
Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Analysis
How do local, niche categories find global success?
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Analysis
Seasonal Flavour Trends Drive New Product Launches
Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours
Analysis
The Middle East – an untapped market for beverage alcohol innovators?
The Middle East has potential to become a critical driver for the low- and no-alcohol movement
Analysis
Beer demand escalates online: key considerations for brewers refining their online strategy
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Analysis
What does the future of rosé look like in the US?
Interest in rosé wine continues to gather pace, as new product launches help to premiumise the category and as spirits tap into rosé-like attributes
Analysis
What’s driving tequila’s popularity in the US?
Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future
Analysis
Baijiu producers eye global expansion
China’s baijiu producers are increasingly targeting overseas markets, not so much for their revenue potential, but – paradoxically – to boost their reputation and standing among consumers at home.
Analysis
Countries focus on safely reinvigorating global beverage alcohol sector
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
Interview
Beavertown Brewery on growth plans and the impact of Covid-19 on craft beer
Logan Plant, founder of Beavertown Brewery, discusses the craft beer movement and the impact of Covid-19
Analysis
Paper bottle innovation brings sustainable packaging to the forefront
IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions
Analysis
US channel splits will likely be permanently impacted by Covid-19
IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses
Analysis
How will the role of sommeliers and mixologists evolve due to Covid-19?
Sommeliers and mixologists around the world will likely see their roles become more multi-skilled, as technology becomes increasingly integrated into the on-premise experience
Analysis
The evolving role of the ecommerce market and digital experience [infographic]
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
