How has consumer behaviour in the US changed during the pandemic?
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours
The Middle East has potential to become a critical driver for the low- and no-alcohol movement
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Interest in rosé wine continues to gather pace, as new product launches help to premiumise the category and as spirits tap into rosé-like attributes
Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future
China’s baijiu producers are increasingly targeting overseas markets, not so much for their revenue potential, but – paradoxically – to boost their reputation and standing among consumers at home.
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
Logan Plant, founder of Beavertown Brewery, discusses the craft beer movement and the impact of Covid-19
IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions
IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses
Sommeliers and mixologists around the world will likely see their roles become more multi-skilled, as technology becomes increasingly integrated into the on-premise experience
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19