The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
American consumers prompt brands to advocate for social transformation
Operators are developing creative solutions to enforce social distancing and to help make up for the lack of atmosphere in venues that are emptier due to capacity limits
IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19
Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?
As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets
As stakeholders across the global beverage alcohol industry refine and re-assess their business plans, Mark Meek, IWSR CEO, talks to Yahoo! Finance about the road to recovery
The pandemic has provided a chance for the US wine industry to connect with a demographic that has been previously lacking in wine participation
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer
What considerations should brand owners take as restrictions begin to relax across global markets?
Although consumer confidence is yet to fully return, the gradual ease back to “normality” brings with it the promise of an uplift for key spirits categories
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Alcohol ecommerce trials in India could lay the groundwork for a permanent new sales channel in the world’s second-largest spirits consumption market
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