Starting from zero: Camden Town Brewery's MD on their expansion into ecommerce
IWSR interviews Camden Town Brewery's MD, who shares his experiences in setting up an online shop, the challenges his team overcame and the impact of Covid-19
Analysis
Analysis
Drinking in an economic downturn
IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19
Analysis
Covid-19 spurs ecommerce channel development in new markets
Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.
Analysis
Consumers may be slow to return to the on-premise even as regulations ease
Even as restaurants and bars slowly start to open in some markets, there are signs that easing restrictions has not been met with overwhelming enthusiasm
Analysis
Behind the celebrity-owned tequila craze in the US
From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.
Analysis
RTDs resonate with consumers looking for a taste of the on-premise during lockdown
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
Analysis
Small-batch producers are forced to be creative in order to survive
As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Interview
Bacardi and Pernod Ricard share best practices for ecommerce success
Global spirits firms are harnessing their ecommerce prowess during the coronavirus pandemic, ensuring they have the right structures and strategies in place to meet demand as much of the world remains in lockdown.
Analysis
Status spirits provide growth opportunities and resilience to economic uncertainty
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
Analysis
Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Analysis
Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown
Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings
Analysis
Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions
Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options
Analysis
Social drinking at a time of social distancing
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
