Scotch whisky struggles to succeed in South Korea
With Edrington’s announcement to exit South Korea, IWSR analyses the market shifts driving the South Korean beverage alcohol industry
Analysis
Analysis
Pernod Ricard drives its Champagne portfolio upwards
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category
Analysis
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Analysis
What consumers want: US bartenders divulge what’s driving sales in the on-premise
US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
Analysis
The online retailer landscape: How to choose your route to market in the ecommerce space
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Analysis
Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
Analysis
IWSR’s top 5 US beverage trends for 2020
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Analysis
The categories succeeding in the ecommerce channel
IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.
Analysis
Lessons from rosé: What spirits brands can learn from rosé’s success
Rosé remains one of the most potent and far-reaching trends within the wine category. Its growth drivers are impactful reminders of how other alcohol categories can boost market penetration.
Analysis
The largest markets in Ecommerce: Key trends from China, France and the US
Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Analysis
Rum adapts to changes in environment and attitude
Shifting global conditions present the rum category with challenges and opportunities for growth
Analysis
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Analysis
Investing in China? Brands should look beyond premium spirits
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Analysis
Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
