Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
In a reactionary political climate, alcohol producers are having to acquaint themselves with a global trading environment where tariffs are the norm and can be implemented indiscriminately and at short notice.
IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings
IWSR figures show that alcohol consumption in Europe has yet to recover more than ten years on from the 2008 financial crisis, with wine and spirits being hit the hardest.
How drinks manufacturers are enhancing the travel experience by experimenting with product innovation for air travel
Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
With US whiskey now burdened by punitive tariffs in key markets, the time is right for a pioneering Canadian whisky brand to push into new markets.
It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention
Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
As the general public becomes increasingly aware of single-use plastics and their environmental impact, drinks producers are eager to be seen to be doing their part.
Tariffs impact American whiskey; developing markets offer growth opportunities; Brexit looms
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