News & Comment
Show all articles in
about
Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Interview

LVMH’s Champagne strategy drives innovation and new consumption occasions for the category

LVMH leaders share how their value-creation strategy is driving growth for their Champagne business

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

The gin boom continues with Brazil as a key market to watch [ginfographic]

Pink and premium gins will spur further innovation in the gin category, and Brazil dominates as a key market to watch

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

The categories succeeding in the ecommerce channel

IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.

Analysis

Lessons from rosé: What spirits brands can learn from rosé’s success

Rosé remains one of the most potent and far-reaching trends within the wine category. Its growth drivers are impactful reminders of how other alcohol categories can boost market penetration.

Interview

Zamora focuses its growth strategy on international expansion and product innovation

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile

Analysis

The largest markets in Ecommerce: Key trends from China, France and the US

Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.

Analysis

Rum adapts to changes in environment and attitude

Shifting global conditions present the rum category with challenges and opportunities for growth

Analysis

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US

Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.

Analysis

Investing in China? Brands should look beyond premium spirits

Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market

Stay in the front

Get report updates, latest news and industry insights straight into your inbox