How is Gen Z approaching beverage alcohol?
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
IWSR analyses the regional trends in consumer attitudes towards the on-premise
IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well
Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued
IWSR analyses the growth opportunities for agave-adjacent spirit, sotol
IWSR analyses the addressable market for the no/low-alcohol category in the US
IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel
The long-term volume decline of beer in the US is set to continue in the coming years – but there exist emerging growth opportunities for premium-and-above products including no/low, imports and ecommerce
Tequila is poised for growth in markets such as Canada, the UK, Colombia and Australia
India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth
Latest findings from IWSR’s ongoing tracking of consumer interest in and attitudes towards alternative wines
IWSR analyses the growth drivers for the no/low-alcohol market
IWSR is tracking renewed interest in the Martini, driven by innovation in the cocktail’s core ingredients, serves, and changing consumer attitudes
IWSR tracks consumer sensitivity to price changes across total beverage alcohol