The evolution of the Martini
IWSR is tracking renewed interest in the Martini, driven by innovation in the cocktail’s core ingredients, serves, and changing consumer attitudes
Analysis
Analysis
Spirits flavour innovation in 2023 focuses on playfulness and new experiences
IWSR investigates the flavours driving spirits innovation, from saline notes to twists on nostalgic serves
Analysis
Innovation drives opportunities for Australia’s no-alcohol market
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
Analysis
What will a shrinking Chinese population mean for beverage alcohol?
IWSR analyses the demographics and drivers of China's beverage alcohol market
Analysis
Moderation trend drives demand for no-alcohol products in the UK
The UK stands out as one of the world’s most dynamic markets for no/low-alcohol
Analysis
US alcohol sales in 2022 led by premium spending across all categories
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
Analysis
No- and low-alcohol category value surpasses $11bn in 2022
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
Analysis
The 8 drivers of change for beverage alcohol in 2023 and beyond
IWSR data shows shifts in the key trends shaping the global industry
Analysis
Consumers choose to drink less to save more
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
Analysis
Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
Analysis
Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Analysis
Growing trend for upcycled ingredients in beverage alcohol
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
Analysis
Key trends driving the US spirit-based RTD segment in 2022 and beyond
Product innovation, a growing consumer base, and greater product availability, are all driving the spirit-based RTD segment in the US
Analysis
The Luxury Spirits Market: Key Growth Drivers
The luxury spirits market is proving its resilience in the face of multiple headwinds, according to new data from IWSR
Analysis
The Rise of Alternative Agave-Based Spirits
Tapping into consumer demand for tequila and mezcal, brand owners are increasingly investing in alternative agave spirits.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
